A NEW PROMISE: REPURPOSING AND DEVELOPING
A GENETIC IDENTITY LANGUAGE FOR THE UNIVERSITY
A GENETIC IDENTITY LANGUAGE FOR THE UNIVERSITY
Founded in the late 70s, CEDIM - The School of Design has positioned itself as one of Mexico's top
design-based universities and a go-to for those who aspire to pursue a career in design.
In 2022, we were assigned with the task to visually communicate CEDIM's new promise as a brand:
their ever-evolving pedagogical methods, their characteristic avant-garde, and their ingenious vision.
In 2022, we were assigned with the task to visually communicate CEDIM's new promise as a brand:
their ever-evolving pedagogical methods, their characteristic avant-garde, and their ingenious vision.
